CMC Skills and Services – We help our clients maximize their New Product Success and Profitability!
CMC Associates believes that the underlying cause of new product failure is lack of adequate marketing information, available as early in the development process as possible. Our knowledge and experience includes all methods of research for marketing decisions:
- Focus Groups
- Personal Interviews
- Mail Surveys
- Surveys on Diskette
- Online Surveys
- Global Surveys, diskette and online
In addition, we consider ourselves to be a leader in the application of adaptive conjoint analysis to a variety of marketing problems. This powerful technique, which can be employed on a PC or over the internet, identifies the true value of a purchaser’s preference for product or service attributes. When applied to samples of decision-makers, product values or utilities can be discerned for segmentation and positioning decisions and used to make "what if" simulations to predict preference and market share impacts. The results are often used to make pricing decisions. ACA can be used to test product improvements as well as entirely new products that have no current technological equivalent.
In every case, we work closely with clients to design the initial survey instrument or discussion guide, pretest or qualify it, implement or oversee the fieldwork, analyze the data and report back meaningful and significant results. Clients can be assured that we will employ the most effective method that yields the best data at the most affordable price.
Our services focus on the following:
- New Product Development
- Marketing Research for New Product Development
- Strategic Business and Marketing Planning
- New Product Process Management Training
- Marketing Research Organization Development
Our goal is to help clients reduce product development risks and expand revenues and profits. As a client, you will be provided with data-driven analysis, recommendations and implementation assistance to help you succeed in the increasingly competitive markets.
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